He explains SEGA and Big Red Button came together as different entities to “really define what the Sonic brand was about” and to create a “consistent vision” for how the character would interact with a strong supporting cast. “The goal of the Sonic Boom brand was to make Sonic a bit more and to increase the other characters’ personalities,” Rafei says. This industry really is punishing if you don’t have a product that performs well. Sonic Boom: Rise of Lyrica is an action-adventure platform video game developed by Big Red Button and published by Sega for the Wii U.2 Along with Sonic. “Unfortunately, the reception to Rise of Lyric was not as strong as we would have hoped. Classic Game Room presents a CGR Undertow review of Sonic Boom: Rise Of Lyric for the Nintendo Wii U developed by Big Red Button and published by SEGA. Be sure to check out the full piece, here. In fact, Rafei claims that they almost closed the studio due to the game’s reception which isn’t too surprising.

If you’re a Sonic fan then you might want to head on over to Polygon as the site has written up an informative piece about the spiky blue hedgehog. Big Red Button CEO Bob Rafei admits that the reception to the Wii U title Sonic Boom: Rise of Lyric wasn’t what the company had expected and he admits that it “failed to perform.” Whether this is from a retail standpoint or a technical standpoint remains unknown, but we know that they failed on both parts.

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